These adorable Heart-Shaped Cinnamon Rolls with Strawberry Jam and Sprinkles are perfect for a Valentine's Day fun breakfast, Mother's Day, a sweet treat to share with loved ones on a special occasion, or a special day!

Are you ready to indulge in your favorite cinnamon roll recipe with a twist? Adding a touch of creativity and whimsy can make baking much fun, especially when shaping these treats into adorable heart-shaped rolls. The best part? Despite the fancy presentation, these cinnamon roll hearts remain incredibly simple, fitting right into the realm of easy 3-ingredient recipes. Get ready to delight your loved ones with the perfect sweet treat for any occasion!
If you like this kind of recipe make sure to try my Easy Homemade Puff Pastry Pop Tarts.
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Ingredients

Refrigerated Pillsbury Flaky Cinnamon Rolls with Butter Cream Icing (the large one)Strawberry jam
Valentine's Day sprinkles (optional)
See recipe card for quantities.
Instructions

Take each cinnamon roll and unroll it. Using a spoon add 3 tablespoons of the jam to the long strip of dough. Then, shape it into a heart by rolling each side in the center and molding the dough into the shape of a heart. Gently pinch the bottom of the heart into a point.

Place the shaped cinnamon rolls on a cookie sheet lined with parchment paper or a non-stick baking mat. Bake in the preheated oven according to the instructions on the Pillsbury package or until they are golden brown and cooked through.

During that time in a large bowl mix the rest of the strawberries jam with the buttercream.

Once the cinnamon rolls are baked and slightly cooled, drizzle the strawberries butter cream icing over the top of each heart-shaped roll.
Variations
For a decadent twist, spread a layer of Nutella or another chocolate-hazelnut spread onto the dough before rolling it up. The combination of chocolate and cinnamon is irresistible!
Tips
If the Pillsbury Flaky Cinnamon Rolls dough feels too soft or sticky, you can refrigerate it for a few minutes before shaping it to make it easier to handle.
Make sure to distribute the jam evenly. Too much filling can cause the rolls to leak while baking.
When placing the shaped cinnamon rolls on the baking sheet, leave some space between each roll to allow for expansion during baking.
These cinnamon rolls are best served warm, straight from the oven.

Storage
If you have leftover cinnamon rolls and you plan to consume these within a day or two, you can store them at room temperature. Place the cooled cinnamon rolls in an airtight container or resealable plastic bag to prevent them from drying out. Keep them in a cool, dry place away from direct sunlight and heat sources.
If you need to store the sweetheart cinnamon rolls for a longer period, you can refrigerate them. Place the cooled cinnamon rolls in an airtight container or wrap them tightly in plastic wrap. Stored properly, they will stay fresh for up to 3-4 days in the refrigerator.
Cinnamon rolls can also be frozen for longer-term storage. Allow the rolls to cool completely, then wrap them individually or as a batch in plastic wrap or aluminum foil. Place the wrapped rolls in a freezer-safe bag or container, removing as much air as possible to prevent freezer burn. Frozen cinnamon rolls will maintain their quality for up to 2-3 months in the freezer.
When you're ready to enjoy the frozen cinnamon rolls, remove them from the freezer and let them thaw in the refrigerator overnight. Alternatively, you can reheat them directly from frozen. To do this, preheat your oven to a low temperature (around 300ยฐF or 150ยฐC), place the frozen cinnamon rolls on a baking sheet, and bake for 10-15 minutes until heated through.
FAQ
Can I make the cinnamon rolls ahead of time?
Yes, you can prepare this easy recipe of cinnamon rolls ahead of time and store them in the refrigerator or freezer until you're ready to bake or serve them. Follow the storage instructions provided earlier in this recipe for best results.
Can I use homemade cinnamon roll dough instead of the pre-made Pillsbury Flaky Cinnamon Rolls?
Absolutely! If you prefer to make your own cinnamon roll dough from scratch, you can use your favorite homemade recipe instead of the pre-made Pillsburyโข rolls. Just make sure to adjust the ingredients and follow the shaping and baking time instructions accordingly.
Can I omit the strawberry jam or use a different filling?
Yes, you can customize the filling to suit your preferences. If you prefer not to use strawberry jam, you can omit it altogether or substitute it with a different type of jam, preserves, or filling of your choice. Get creative and experiment with different flavors to create your perfect easy cinnamon rolls!
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Can I make this gooey cinnamon roll without the icing and sprinkles?
Of course! If you prefer your cinnamon rolls without icing or sprinkles, you can simply omit those ingredients or customize them to your liking. You can also opt for a different type of glaze or topping, such as a simple powdered sugar glaze or a drizzle of honey
Valentine's Day Recipe
Looking for other recipes like this? Try these:

Heart Shaped Cinnamon Rolls
Ingredients
- 1 can refrigerated Pillsburyโข Flaky Cinnamon Rolls with Butter Cream Icing the large one
- 4 tablespoons Strawberry jam
- Valentine's day Sprinkles optional
Instructions
- Preheat your oven according to the instructions on the Pillsbury Cinnamon Rolls package.
- Open the can of Pillsbury Flaky Cinnamon Rolls and separate them on a clean surface.
- Take each cinnamon roll and unroll it. Using a spoon add the jam on the long strip of dough. Then, shape it into a heart by rolling each side in the center and molding the dough into the shape of a heart. Gently pinch the bottom of the heart into a point.
- Place the shaped cinnamon rolls on a cookie sheet lined with parchment paper or a non-stick baking mat. Bake in the preheated oven according to the instructions on the Pillsbury package or until they are golden brown and cooked through.
- During that time in a large bowl mix the rest of the strawberries jam with the butter cream.
- Once the cinnamon rolls are baked and slightly cooled, drizzle the strawberries butter cream icing over the top of each heart-shaped roll.
- For an extra touch of sweetness and decoration, sprinkle some colorful sprinkles over the icing before it sets.
- These adorable easy Heart-Shaped Cinnamon Rolls with Strawberry Jam and Sprinkles are perfect for a special Valentine's Day breakfast or a sweet treat to share with loved ones any time of the year!







Sophie Viau says
These heart-shaped cinnamon rolls are one of those little recipes that bring instant smiles. I love how easy they are to make, especially when you want something festive without spending hours in the kitchen. The strawberry jam adds a fun twist to classic cinnamon rolls, and the sprinkles make them extra special for kids and grown-ups alike. Perfect for Valentineโs Day, Motherโs Day, or any morning that needs a little love on the plate.